I generally am not fanatical on foundations as I've previously never had much luck with finding shades that complement my typical Indian skin. My skin has a pronounced yellow undertone leaving me looking too grey, ghost-ish or pale with the majority of foundations that I have tried. In all my years of using makeup, there were only TWO foundations that I used that gave me total satisfaction- Kryolan's cream based foundation in OB3 for event and occasion use and Clinique's 'Even Better' liquid correction tint with SPF in Sand(09) for everyday use.
My latest foundation discovery is totally impressive and I just couldn't wait to share it with you. It's from a make up brand called WOW cosmetics which was introduced in South Africa in 2007. You can read the little that I managed to research about the product range and company here.
Back to the product itself...
The Price: R55- R60 for a 30 ml bottle
Packaging
Wow cosmetics liquid foundations come in a black box with their logo printed in white and all product ingredient information is found on the back of the box. The information regarding the manufacture and use of the product is absent with just the South African importer address listed. The product itself comes in a press, dispense bottle similar to Mac's Mineralize Satin Finish foundations.
Product
The foundation itself is a thick, creamy liquid that has a soft, satin feel to it. What I love about the consistency of this product is that there is no real need for a brush or sponge application. Just dispense onto the palm of your hand and apply as you would any cream or lotion- at least this is the way I like to apply it- this I find is super advantageous for those of us who need a 'slap and run' application for those mornings where every second is precious. I set the foundation with Kryolan's translucent powder. It provided a light, sheer coverage which I normally prefer for day use. However, it is build-able to provide medium to heavy coverage as well. For the duration of the wear, my skin felt moisturized and silky to my touch. It also gave my skin a lovely glow and radiance so much so that I am comfortable and satisfied enough to use it on its own without any blusher or eyeliner. I got a decent amount of wear time (about 5 to 6 hours) after which it starts to fade. Apart from consistency, wear and texture, it has a really pleasant fragrance which was one of the first things I had made a mental note of.
Improvements
Being the type of person who loves to be armed with the knowledge and know how of everything that comes across my path, I find myself always researching anything new in my life- be it a new development, renovation to even buying makeup. The one disappointment for me on this product is that I cannot find enough of background information about the brand and company itself.
Another property that I feel can elevate the ratings of this product is the addition of SPF. This is not really a huge train smash though but in terms of keeping up with makeup production trends, built in SPF is something that is taken for granted in all foundation types. Other than this, I really cannot find any other fault with this product. I hugely recommend this foundation and it has certainly made it on my 'less money! more makeup- feeding your makeup addiction on a budget' list.
Feel free to share your experience with WOW cosmetics with us.....
