One of the greatest makeup inventions in my opinion are gel liners. Gel liners offer the same application technique and purpose without all the fuss and mess of pencil and liquid eyeliners. My very first gel liners that I owned were Macs Fluidline in Blacktrack, Sweet Sage and Jadeye. My next purchase of a gel liner was Inglot's No.77- as much as I loved the fact that they stayed on all day without smudging or fading, it either dried up after just ONE use(and trust me, I was very careful with regards to air exposure whilst I was using it) or it dried tight onto the lid after the application, leaving me a bit uncomfortable. Despite them hardening very quickly if proper care is not taken, I don't think I would ever go back to liquid and pencil liners.
With my experiences of gel liners hardening up on me, I wasn't going to invest a lot of money this time round and decided to purchase something that is not quite as expensive as Mac or Inglot. Which brings me back to my latest discovery of an affordable, quality makeup brand.....WOW.
Now, I have reviewed 2 other products of WOW cosmetics and I must say that so far....I am quite impressed. I have been back for my second makeup haul purchase and am seriously loving every use that I am getting out of their products thus far. My experience with their gel liner is also worth raving about....
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| Comes in a durable, plastic tub |
The Price: R60 for a 5gr tub
The Packaging
The liner comes in a neat, clear, plastic square tub that is nestled in WOW's brand labelled box with sufficient information about the product and it's application on the back. Ingredients are listed clearly and it comes with its own mini brush applicator. The container is sleek and small enough to comfortably fit into your handbag or carry along makeup purse.
The Product
I did not use the brush that came in the box to apply the liner. I used a very thin synthetic brush. The consistency of the gel is very creamy allowing for a smooth, glide on application. It does not dry quickly, giving you ample working time. I was able to play around with it to eventually settle on an elongated winged application. It has a brilliant depth of pigmentation and I just had to apply it once over for an intense color pay off. Despite my slightly oily eyelids, I found that there was no smudging or fading and the product stayed on throughout the day... it did not leave a tight, dry feeling on my lids like I've experienced with some major brand gel liners. It dried to a semi-matt finish, which is exactly how I like it.
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| Applied as a single stroke- look at the intensity of the pigmentation |
My Overall Impression
I honestly believe that this is real value for money. R60 for 5gr of product is certainly a budget friendly replacement for any major brand gel liner. It is long lasting, easy to work with, gives excellent color pay off, is inexpensive and definitely worth the try...now that's certainly getting all the boxes ticked...
My Personal Rating: with eyes closed, a non-hesitant 10/10
Disclaimer
Please note that all products that I review are purchased with my own money and I do not get paid to provide any sort of positive or negative feedback on ANY product. All opinions are solely my own and is 100% honest. What may work for me, may not necessarily work for you. This is just to provide a guideline on what you can expect if you are considering purchasing the product.
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