I remember purchasing a liquid eyeshadow many years ago and somehow back then, it just failed to tickle my fancy. Thereafter, I found myself steering clear of them despite the attractiveness of some of the shades and colors. In my vague recollection of my experience with it, I recall that it hadn't totally met my expectations and since then, they have never made my favorites list.
With my recent makeup haul of WOW makeup, I couldn't resist a duck egg blue(which happens to be my new favorite color for ANYTHING) shade liquid eyeshadow(No 08). I tried it on the previous day to test its wearability and to see if maybe this time round it cut the grade.
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| WOW's range of liquid cream liners |
The Price: R25 for 5ml bottle vile
Shade No 08
The Packaging
There really isn't much to say about the packaging except that it comes with a sealed, see-through,
tamper- proof plastic and label around it. The label has the importer and ingredient details. Imprinted
on the clear bottle which allows you a view of the shade and color is the company logo. Nothing fancy, pretty simple....
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| Soft, velvety applicator |
The Product
Wow's liquid eyeshadows come in a range of 9 metallic colors. The color range consists of some bright, funky colors (01, 02), a few pastel shades (03, 05, 08) and the basic neutrals (04, 06, 09). They seem to have skipped 07 for some reason, lol, but we can forgive them for that. The mix of colors
cater for every type of makeup lover which is a definite plus.
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| Applied as a double layer |
I swatched the shadow on my inner wrist as well as on my eyelids up to the crease area without any base or primer. It comes with a doe foot applicator for quick and easy application. It applied quite effortlessly to a silky smooth finish. I didn't try building up the color as the metallic aspect served well for an intense enough look- so at this stage, I can't comment on whether it's a build-able product. If I remember to do that on my next use, I will include it in here later.
I have slightly hooded eyelids that tends to fall over my lid area which is also a bit oily. I noticed that the area where the lid touched whilst blinking, the color had faded a bit leaving that area looking a bit patchy. The area below the crease remained intact throughout the day and it resisted color loss exceptionally well. It stayed fast despite me intentionally trying to rub it off. Those that do not have hooded eyelids will especially benefit from this.
I like the fact that due to its excellent staying power, and it can also double as a funky eyeliner. The swatch on my inner wrist stayed on for more than 8 hours despite all the rubbing and touching. I expected it not to budge when washing it off, but warm soapy water was all it took to leave my skin clean and stain free.
My Overall Impression
Pros
- Quick and easy application
- Comes with own applicator
- Dual performance....eyeshadow/eyeliner
- Dries to a silky, smooth finish
- Good range of colors
- Smudge and smear proof
Cons
- If you do not know how to apply it evenly, it ends up looking a bit blotchy.
- For those that are cursed with hooded lids, keep the shadow away from the crease line to avoid the shadow from fading away.
- Not everyone is fond of metallic, shimmery colors...range should include a few simple colors .
Liquid eyeshadows are an excellent alternative to traditional eyeshadows which require little or no blending skills. It's endless staying power certainly gives it an upper edge over powder shadows. Try it...you may just find yourself a gem product that you are unable to do without. However for me, I'll just wait for WOW to introduce some non- metallic shades in their range...
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